Latest Thinking
Latest thoughts, strategies, and actionable advice on digital marketing.
Let’s Chat Health and Wellness With Derek Anderson
In this engaging episode of Your Social Media Compass, host Jaclyn Baker sits down with Coach Derek Anderson, founder of Elevate Performance Group. Derek shares his journey from starting as a kinesiology student at 18 to building a career focused on holistic health and wellness for employees in s…
Everything You Need to Know About Optimizing Your Google Business Profile With Marilyn Jenkins
In this episode of Your Social Media Compass, host Jaclyn Baker welcomes Marilyn Jenkins, founder of IMG Media Group and LA Marketing Zone, to discuss optimizing Google Business Profiles for local businesses. Marilyn, a seasoned digital marketer with decades of experience, explains how her agency…
The Future of AI Featuring Tariq Alinur
In this episode of Your Social Media Compass, host Jaclyn Baker welcomes Tariq, the CEO of BrainCX.ai to discuss the exciting advancements in conversational AI. BrainCX.ai’s platform enables brands to connect with their customers using a natural, human-like voice AI, designed to streamline tasks…
Scared of Public Speaking? Here are TJ Walker’s Expert Tips
In this episode of Your Social Media Compass, host Jaclyn Baker welcomes guest TJ Walker, an expert in communication skills and personal development. Walker, with a rich background in training high-profile clients like presidents, prime ministers, Nobel Prize winners, and athletes, discusses his…
How to Age Confidently And Live an Extraordinary Life With Stephen Hobbs
In this engaging episode of Your Social Media Compass, our host Jaclyn Baker sits down with Stephen, a lively 71-year-old YouTuber from just west of Calgary, Alberta. Stephen, who guides others on “aging confidently” through a concept he calls the “legacy lens,” shares his mission to help older a…
Exhausted To Energized With Robyn Engelson
In this episode of Your Social Media Compass, host Jaclyn Baker is joined by Robyn Engelson, founder of Impact to You, an energy solutions coach dedicated to helping people transition from exhaustion to feeling fully energized within 90 days. Robyn shares her inspiring journey: after being diagno…
Leveraging Threads to Build Brand Visibility With Hayden Cashion
In this episode of Your Social Media Compass, host Jaclyn Baker sits down with Hayden Cashion, founder of Cashion Marketing and co-founder of Modern Marketing Certificate. Hayden shares insights into his journey running a digital ad agency and an educational program for budding marketers, explain…
Creating a Strong Leadership Team With Ben Jayson
In this episode of Your Social Media Compass, host Jaclyn Baker is joined by Ben Jayson, an EOS implementer specializing in strengthening leadership teams within organizations. Ben shares how he helps companies achieve alignment, accountability, and openness through vision, traction, and a health…
The Secret To Success on LinkedIn With Hannah Kim
In this episode of Your Social Media Compass, host Jaclyn Baker is joined by LinkedIn expert and Social Pursuit founder, Hannah Kim. Together, they discuss strategies for maximizing LinkedIn’s potential, especially for C-level executives, lawyers, and other professionals looking to lead in their…