Latest Thinking
Latest thoughts, strategies, and actionable advice on digital marketing.
How I Use ChatGPT to Grow and Scale My Social Media Business
In this video, I break down exactly how I use ChatGPT to support and grow my social media business. From content ideas and captions to client work and productivity hacks, I’ll show you the tools and strategies that save me time and help me stay consistent. Whether you’re a content creator, social…
From Engineering to Social Media Success: A Conversation with Angelina Tadros
In this episode of Your Social Media Compass, Jaclyn Baker is joined by Angelina Tadros, the founder of Socially Formal, a social media consultancy that helps businesses strengthen their digital presence. Angelina shares her fascinating journey from civil engineering to starting her own online bo…
Mastering LinkedIn: Building a Personal Brand with Nikolett Jaksa
In this episode of Your Social Media Compass, host Jaclyn Baker sits down with Nikolett Jaksa a personal brand strategist, LinkedIn coach, ghostwriter, and student of tourism management. Nicolett shares her journey of growing her LinkedIn following to an impressive 18,000 in less than a year, off…
From Burnout to Business: A Physical Therapist’s Leap into Entrepreneurship
In this episode of Your Social Media Compass, host Jaclyn Baker chats with physical therapist and business owner Dr. Daniel Komforti about his journey from burnout in the traditional healthcare system to launching his own cash-based practice in Orlando, Florida. They discuss the challenges of st…
Social Media Compass: Navigating Business Growth with Jasmine Jex
Welcome to Your Social Media Compass, the podcast guiding you through the ever-changing landscape of branding, marketing, and social media! Hosted by Jaclyn Baker, this episode features an insightful conversation with Jasmine Jex, co-founder of Oko Strategy, a thriving branding and marketing agenc…
Building a Business with Authenticity: Insights from Luke Redhead
In this episode of Your Social Media Compass, host Jaclyn Baker sits down with personal branding expert Luke Redhead to explore how authenticity can transform online businesses. Luke shares his journey, from struggling in his early years to helping others build lifestyle-first businesses that ali…
The Marketing Blueprint for New Entrepreneurs: Insights, Strategies, and ROI With Manu Shandal
In this episode, we dive deep into the essentials of marketing for entrepreneurs transitioning from the corporate world. Starting with the basics of incorporating a business and building a business plan, we discuss why establishing a strong marketing presence is non-negotiable. From websites and…
Introducing Rosie’s Roadshow With Zoë Share And Amy Altwerger
Host Jaclyn Baker welcomes listeners back to Your Social Media Compass and introduces her two guests, Amy and Zoe, co-CEOs of Rosie’s Roadshow. The conversation dives into their journey of building a business that addresses the needs of the aging population, caregivers, and animal lovers while fos…
Being Authentically You On Social Media With Nia Patel
In this episode, host Jaclyn Baker welcomes Nia Tell, a social media executive at TBH Talent, an influencer marketing agency in the UK. Nia shares insights about her career journey, starting from building her personal brand on LinkedIn during university to landing her first marketing job and ulti…