Being Authentically You On Social Media With Nia Patel

In this episode, host Jaclyn Baker welcomes Nia Tell, a social media executive at TBH Talent, an influencer marketing agency in the UK.

Nia shares insights about her career journey, starting from building her personal brand on LinkedIn during university to landing her first marketing job and ultimately progressing to her current role managing social media accounts for TBH Talent.

They discuss the agency’s role in managing influencers’ careers, including handling brand deals, partnerships, events, and logistics, which help creators accelerate their growth.

Nia also shares her approach to LinkedIn, emphasizing authentic posting, audience engagement, and maintaining boundaries to avoid burnout.

The conversation touches on the challenges of balancing professional social media work with personal time and the importance of finding what works best for individual career goals, whether it’s freelancing, a 9-to-5 role, or something in between. Nia highlights her passion for influencer marketing, shaped by her interest in YouTube’s early days, and how the industry continues to evolve.

Tune in for actionable advice on leveraging LinkedIn, managing social media stress, and navigating career paths in marketing and influencer management!

Connect With Nia: https://www.linkedin.com/in/nia-patel0811/