No Matter Where You Are – You’re in a Crowded Market With Chris Roussakis

In this episode of Your Social Media Compass, host Jaclyn Baker sits down with Chris Roussakis of Phantom Productions. Based in Ottawa, Canada, Phantom Productions is a film and animation studio with a unique advantage—it’s a sister company to an ad agency. Chris shares how this setup allows them to take a holistic approach to projects, focusing on integrating animation and video production into larger marketing campaigns, rather than acting as a “vending machine” for content.

They discuss how Phantom Productions caters to various industries, particularly sports, tech, and healthcare, which have recently boomed in demand for marketing, largely influenced by government investment during and after the pandemic. Chris also shares insights on maintaining mental health as a creative professional, including stepping away from personal social media and shifting Phantom’s focus to LinkedIn, which he finds far more productive for business development.

As they wrap up, Jaclyn and Chris explore how social media marketing is evolving across platforms like LinkedIn, Meta, and TikTok, and how the right strategy varies by industry. Chris offers a refreshing perspective on how marketing isn’t just about numbers—it’s about genuinely connecting with clients and building a strong brand identity.

Chris’ LinkedIn: https://www.linkedin.com/in/chris-roussakis-814a215a/

Phantom Productions: https://www.linkedin.com/company/phantom-productions/