Latest Thinking
Latest thoughts, strategies, and actionable advice on digital marketing.
How to Trust Yourself When Outside Voices Get Loud
Dr. Toni LaMotta calls herself the Inner Compass Coach because she helps people hear that voice again. Her perspective is unusually personal. Before becoming a minister, author, speaker, and coach, she spent 16 years in a convent and took a vow of obedience.
The Future of SEO, AI & Web Design with Martin Vassilev
In this episode of Your Social Media Compass, Jaclyn sits down with Martin Vassilev, founder of OttawaSEO.com to talk about his unconventional journey through SEO, web design, entrepreneurship, and AI.
Social Media Marketing for Small Businesses in Toronto: How to Turn Followers Into Customers
Looking for social media marketing in Toronto? J Baker Media helps Toronto small businesses create engaging content, build their brands, reach customers, and generate leads.
Why Your Business Needs a Social Media Marketing Agency in 2026
Social media has become one of the most important places for businesses to build their brand, connect with customers, generate leads, and stay competitive. But simply posting on Instagram, Facebook, LinkedIn, or TikTok is no longer enough. Successful social media marketing requires strategy, cons…
Top Social Media Marketing Strategies for Toronto Businesses
Running a business in Toronto means competing in one of Canada’s largest and most active markets. Whether you’re a contractor serving the GTA, a restaurant downtown, a professional service firm in North York, a retailer in Etobicoke, or a growing company in Vaughan or Mississauga, potential custo…
Social Media Marketing in Toronto: How to Build a Strategy That Actually Grows Your Business
For businesses in Toronto, social media has become much more than a place to post updates. It’s where potential customers discover brands, research businesses, compare options, read reviews and decide who they want to work with. But simply being active on Instagram, LinkedIn, TikTok, Facebook or…
Filmmaking in the Age of AI: Creativity, Connection & Career with Franco Galvan
In this episode, filmmaker Franco Galvan shares his journey from studying multimedia production to building a career in Los Angeles’ competitive film industry. Franco reflects on the importance of having a strong support system, finding mentors, maintaining a positive mindset, and building meanin…
Reimagining Remodeling: How AI Is Transforming Pre-Construction Planning | Jeff Esposito
Most remodelers don’t have a lead-generation problem, they have a consultation and pre-construction problem. When customer decisions, jobsite conditions, layouts, selections, scope, and pricing information are scattered across different people and systems, projects slow down, preventable mistakes…
Is AI Killing Social Media? The Truth Every Business Owner Needs to Hear
Artificial intelligence is changing social media faster than ever but is it actually helping businesses grow, or making it harder to stand out? Listen Here: https://podcasts.apple.com/us/podcast/is-ai-killing-social-media-the-truth-every-business/id6796060751?i=1000779893550 In this episode of Yo…