How to Make Your Instagram Stories More Engaging

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Posting eye-catching Instagram stories on a regular basis is a great way to connect with your audience, spotlight your newest posts, and of course, have fun. 

Not sure where or how to get started? Keep on reading. 

Take Advantage of Instagram Story Features

Instagram stories are incredible!

There are several different stickers, hashtags, gifs (the list goes on) to choose from. 

Every feature has a different benefit. 

It all comes down to knowing what you want to gain from each post.

For example, if you’d like your audience’s opinion about something, you can take advantage of the poll or question feature. 

It’s that easy! 

Collaboration

Collaborating with like-minded businesses, customers, media or influencers are all beneficial in their own way.

Here’s an example. 

Let’s say you are working with an influencer on a campaign to promote your new product. 

You can coordinate to publish the same or a similar story at the same time AND tag each other in the post.

Just think about it.

Even if 5% of that influencer’s audience viewed the story – that can be huge.

Experiment

Instagram stories are only live for 24 hours unless you save them as a highlight.

Experimenting with different content styles via stories is a great way to test the waters and see what works and what doesn’t.

If something doesn’t work that’s completely okay. And if something does work you learned something new. 

It’s a win-win.

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